Privacy Policy

How we collect, use, and protect your personal data.

Introduction

Respect for privacy is important to dwellup. We have drafted this Privacy Policy in a clear and accessible manner to help you understand who we are, what personal data we collect about you, and why we collect it.

Our commitment to data protection

At dwellup, we take the protection of your personal data extremely seriously. Unlike many online platforms, we have made the deliberate choice to:

  • Not transfer your personal data to third-party services for analysis
  • Store all your data exclusively on servers located in Canada
  • Process all data analyses internally, without resorting to external services
  • Strictly limit data collection to the minimum necessary to provide our services
  • Never sell your personal data to third parties, under any circumstances

This user-centered privacy approach is at the heart of our company philosophy and represents a firm commitment to respecting your privacy.

Purpose

The purpose of this privacy policy (the "Privacy Policy") is to inform users of our Site of the following:

  1. The personal data we will collect
  2. The use of collected data
  3. Who has access to the collected data
  4. The rights of Site users
  5. The Site's cookie policy

This Privacy Policy applies in addition to the terms and conditions of our Site.

Users agree that by using our Site, they consent to:

  • The terms outlined in this Privacy Policy
  • The collection, use, and storage of the data listed in this Policy

You may withdraw your consent at any time. If you withdraw your consent, it will not make the processing we have done before you withdrew your consent unlawful.

You can withdraw your consent by contacting our data protection officer.

Personal data we collect

We only collect data that helps us achieve the purpose stated in this Privacy Policy. We will not collect additional data without informing you first.

Automatically collected data

When you visit and use our Site, we may automatically collect and store the following information:

  • IP address
  • Location
  • Hardware and software used
  • Clicked links
  • Content viewed
  • Browsing behavior on the Site

This data is used to improve your search experience and to help us understand how users interact with our site.

Non-automatically collected data

We may also collect data when you perform certain functions on our Site, especially when you:

  • Create an account
  • Subscribe to our alerts
  • Fill out a contact form
  • Use our advanced search system
  • Set up your search preferences

This data may include:

  • First and last name
  • Email address
  • Housing search preferences (location, budget, features)
  • Payment information (for paid services)
  • Purchase history for paid services (including instant alerts purchases, duration, and transaction dates)
  • Payment transaction identifiers (for fraud prevention and order verification)
  • Receipt URLs for your records
  • Service access expiry dates
  • Notification preferences and reminder settings

How we use personal data

The personal data collected on our Site will be used only for the purposes specified in this Privacy Policy or indicated on the relevant pages of our Site. We will not use your data beyond what we disclose in this Privacy Policy.

The data we collect automatically is used for the following purposes:

  1. Improving search results
  2. Personalization of the user experience
  3. Analysis of site performance
  4. Analysis of real estate market trends and search preferences
  5. Evaluation of geographic areas of interest
  6. Detection and prevention of fraudulent activities

The data we collect when the user performs certain functions may be used for the following purposes:

  1. Creation and management of your account
  2. Sending personalized alerts regarding new housing matching your criteria
  3. Processing payments for paid services
  4. Communication regarding your account or our services
  5. Improving our services and features
  6. Sending you opportunities and promotional offers from our business partners, without ever sharing your personal information with these third parties
  7. Sending you recommendations for complementary services that might interest you in the context of your real estate search
  8. Managing your paid service access and purchase history

International data transfers

dwellup commits to never transferring your personal data outside of Canada. All our servers are located in Canada and are subject to Canadian data protection laws. We do not use any subcontractors or service providers that would store or process your personal data abroad.

This strict policy of data localization in Canada allows us to:

  • Ensure that your data remains protected by Canadian personal information protection laws
  • Avoid risks associated with international data transfers
  • Maintain total control over the security and confidentiality of your information

If our policy regarding data localization were to change in the future, we would inform you beforehand and obtain your explicit consent before any international transfer of your personal data.

Use of Cloudflare Turnstile

To protect our site against bots and fraudulent activities, we use Cloudflare Turnstile, a service that verifies if the user is human without using a traditional CAPTCHA. This service:

  • May collect certain technical data such as your IP address, browser characteristics, and browsing behavior when interacting with the service
  • Involves limited data processing by Cloudflare, a third-party provider
  • May involve a limited data transfer to servers located outside of Canada

This usage constitutes a limited exception to our general policy of non-transfer of data, justified by the necessity to protect our platform and our users. The data processed by Cloudflare Turnstile is also subject to Cloudflare's privacy policy.

With whom we share personal data

Employees

We may disclose user data to any member of our organization who reasonably needs access to user data to achieve the purposes stated in this Privacy Policy.

Other disclosures

We will not sell or share your data with any third party, except in the following cases:

  1. If required by law
  2. If required for any legal proceeding
  3. To prove or protect our rights
  4. To buyers or potential buyers of this company in the event we seek to sell the company
  5. To third-party service providers who help us operate our site and provide our services (subject to appropriate confidentiality agreements)

If you follow hyperlinks from our Site to another site, please note that we are not responsible for and have no control over their privacy policies and practices.

Payment Processing

For paid services, we use Stripe as our payment processor. When you make a purchase:

  • Your payment information is processed directly by Stripe and is not stored on our servers
  • We receive and store only transaction identifiers and receipt URLs
  • Stripe may process your data according to their own privacy policy

How long we store personal data

User data will not be kept longer than necessary for the purposes for which it was collected.

Generally, we retain your personal data as long as your account remains active or as necessary to provide you with our services. We will also retain your personal data for the period necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

We will ensure to notify you if your data is kept for a longer period than initially anticipated.

How we protect your personal data

To protect your security, we use the strongest encryption available in browsers and store all our data on servers in secure facilities. All data is only accessible to our employees. Our employees are bound by strict confidentiality agreements, and a breach of this agreement would result in termination of the employee's contract.

All data is anonymized to the extent possible to minimize risks in the event of a data breach.

While we take all reasonable precautions to ensure that our user data is secure and that users are protected, there always remains some risk of harm. The Internet as a whole can be, at times, insecure, and therefore we are unable to guarantee the security of user data beyond what is reasonably practical.

Use of aggregated and anonymized data

To improve our services and develop a better understanding of the real estate market, dwellup uses aggregated and anonymized data. This section explains our approach:

Anonymization process

We transform personal data into anonymous data through a rigorous process that:

  • Removes all direct identifiers (names, email addresses, etc.)
  • Modifies or removes information that could indirectly identify you
  • Aggregates data at a level that does not allow individual identification
  • Applies advanced techniques to prevent re-identification

Uses of anonymized data

Anonymized and aggregated data allow us to:

  1. Analyze real estate market trends: Understand the evolution of prices, demand, and preferences by neighborhood or region.
  2. Improve our search algorithms: Refine our systems to present you with more relevant results.
  3. Develop new features: Identify user needs to create more useful tools.
  4. Produce sector analyses: Generate statistics on the housing market that can benefit all users.
  5. Measure the effectiveness of our platform: Understand how users interact with our service.

Privacy protection

Even with anonymized data:

  • We maintain high security standards for all data.
  • We never use this data in a way that could disadvantage you or target you individually.
  • We ensure that the analyses produced from this data do not allow the re-identification of users.

Limited sharing

If we share aggregated data with selected partners, we:

  • Only share information at a highly aggregated level.
  • Impose strict contractual restrictions on the use of this data.
  • Never include information that could be used to identify a particular user.
  • Rigorously evaluate all potential partners before any sharing.

The insights generated from this anonymized data help us improve the housing search experience for all users, while strictly respecting your privacy.

A cookie is a small file, stored on a user's hard drive by the Website. Its purpose is to collect data relating to the user's browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your Internet browser, but this may decrease the quality of your user experience.

We use the following types of cookies on our Site:

  1. Functional cookies
    Functional cookies are used to remember the choices you make on our Site, so that your choices are saved for your next visits.

  2. Analytical cookies
    Analytical cookies allow us to improve the design and functionality of our Site by collecting data on how you access our Site, such as data on the content you access, the duration of your visit on our Site, etc.

How to modify, delete, or challenge collected data

If you wish to know whether we have collected your personal data, how we have used it, if we have disclosed it and to whom we have disclosed it, if you wish your data to be deleted or modified in any way, or if you wish to exercise any of your other rights regarding your personal data, please contact us.

Modifications

This Privacy Policy may be amended from time to time in order to maintain compliance with the law and to reflect any changes to our data collection process. When we amend this Privacy Policy, we will update the "Effective Date" at the top of this Privacy Policy. We recommend that our users periodically check our Privacy Policy to ensure they are informed of any updates. As needed, we may notify users by email of changes to this Privacy Policy.

Complaints

If you have any complaints about how we process your personal data, please contact us so that we can, where possible, resolve the issue.

If you feel that we have not adequately addressed your concern, you can contact the competent data protection authorities.

Contact

If you have any questions about this Privacy Policy or our data protection practices, please feel free to contact us.

Effective Date: January 6, 2026

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Unlike other sites, we don't use any external analytics cookies. At dwellup, we make our cookies ourselves and keep your privacy as the main ingredient.

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